The Amsterdam Metropolitan Area as a frontrunner in a fundamentally different, circular textile sector: that is the ambition of a large network of companies, governments and knowledge institutions in the region. Inspiring circular aesthetics and significant upscaling of recycling are the spearheads of the new vision.

The Amsterdam Metropolitan Area is a leading region in the field of textiles and fashion. About a quarter of the Dutch textile industry has its home here and together these companies provide about 10,000 direct and another 10,000 indirect jobs. But the sector also has a downside: there is social abuse in the textile chain and the sector is in the top 3 of most polluting sectors in the world. The main reasons for this are CO2 emissions, water consumption and -pollution and waste production. In our region alone, about 36 million kilos of textiles are discarded every year, two-thirds of which ends up in residual waste.

Participants in the Green Deal Circular Textiles have been working on a radically new vision for the future of this multifaceted sector, on the initiative of the Amsterdam Economic Board, the Municipality of Amsterdam and Metropoolregio Amsterdam. In various sessions, companies, governments and knowledge institutions discussed this vision, including in the PwC Experience Center. The ambitious goal: by 2030 the textile sector in the region will be 70 percent circular, to become fully circular as soon as possible

What is the Green Deal Circular Textiles

The Green Deal Circular Textiles focuses on innovative ways of closing the loop. The GreenDeal is a consortium of companies, governments and knowledge institutions that have signed intentions for the transition to a circular economy. The partners are working on various initiatives. The Amsterdam Economic Board takes on a directing role. In 2022, the emphasis is on strengthening the ecosystem and the foundation for expanding and scaling up circular activities. With the key partners, we support (new) regional consortia on the recycling of non-reusable textiles and circular aesthetics; and we build valuable partnerships that contribute to the same goal and the ecosystem.

The specialized teams work on specific ambitions in their field, such as repair service models that can offer all brands of clothing to their customers, protective jackets for care, minimal addition of post-consumer recycled material in jeans, increased collection and improved sorting of discarded textiles, increasing awareness of the value of textiles among consumers, longer lifespan of hotel linen, development of yarn from local textile flows. Fashion schools work together on collaboration between their students. All these initiatives contribute to a sustainable, innovative metropolis.

What we’re working on in 2022

In 2022, the emphasis will be on strengthening the ecosystem and the foundation for expanding and scaling up circular activities. With the regional vision for circular textiles, (in Dutch only) the specific route for this region becomes clear, which is needed to scale up and accelerate. We focus on two themes: using circular aesthetics to inspire others and scaling up high-quality recycling.

Together with the partners, we support (new) regional consortia on the recycling of non-reusable textiles and circular aesthetics; and we build valuable partnerships that contribute to the same goal and the ecosystem.

Do you see opportunities and do you want to participate? Please contact Claire Teurlings.

Together we make the economy circular

Ellen Mensink (owner of Brightloops and Loop.a.life) & Hans Bon (owner of Wieland Textiles and Textiles2Textiles) about sustainable & circular production:

BYBORRE about circular yarns:

Judith Kolen, Front Office Manager at Hotel Casa Amsterdam, about circular hotel linen:

OLVG about the sustainable use of personal protective equipment:

Building a Circular Future

Board member Jacqueline Cramer has enormous experience in setting up and advancing numerous circular initiatives in the Netherlands such as mattresses, diapers, biomass and circular construction and demolition materials. In her books Cramer advocates the power of network management; by creating structure in the collaboration with roles and responsibilities between frontrunners within companies, knowledge institutions, governments, social organizations and citizen initiatives .

Download the publications of Jacqueline Cramer for free.

Invitation to collaboration

Do you also want to contribute to circular textiles? Please contact Claire Teurlings, Lead Circular Economy.

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