Choosing what’s needed for the Metropolis of Tomorrow

Look differently, act differently

Choosing what’s needed for the Metropolis of Tomorrow

Metropolis of Tomorrow

How will we relate to each other in the Metropolis of Tomorrow? Where does ownership lie? What is our influence as residents? How are we going to work together differently? Where will it hurt and who will feel that pain?

Bold choices are needed to shape the Metropolis of Tomorrow, where every person matters. This will take everyone’s energy and brain power.

It is time to look and to act differently, by rethinking and engaging with all stakeholders. It sounds simple, but it requires a big change from academia, government, civil society organisations and businesses.

The call

The Amsterdam Metropolitan Area faces major challenges. We must make choices. Must do what is necessary. We call on everyone in the region to look and act differently.

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How to look differently?

We want to be a region of inclusive prosperity – a region where work and life are good for everyone. Making the choices needed to achieve this requires daring and courage. When we break down the barriers between governments, businesses, social partners and academia, there will be a better balance between growth and liveability.

Looking differently also means rethinking things. Approaching problems and possible solutions from new angles. Together with involved people who take a different approach than usual. Especially when that is difficult.

How to act differently?

Acting differently means getting started differently. Making choices and decisions, in partnership with all
stakeholders. Aimed at achieving prosperity for all.

Social initiatives deserve more space, trust and support from both governments and businesses. With the government taking mostly a facilitating role.

Interviews and news

It is time for a new perspective. A fundamentally different way of working together, based on inclusive prosperity. That calls for bold choices and innovation.

Read our interviews and news articles about Look differently, act differently.

Get started

Challenge your own initiatives and ways of working by looking at them from the perspective of the nine
principles of Look differently, act differently

Decide which ones are relevant for you and how that impacts your plans and activities.

Examples of what is needed and possible in the Metropolis of Tomorrow

An initiative working with farmers, businesses, residents and civil society to create a beautiful, green, accessible, future-proof and productive landscape in the Amsterdam Metropolitan Area. The city on your doorstep is a great market for high-quality food supplied by the local businesses; a nature-inclusive productive landscape offers residents a green oasis on their doorstep. A green landscape can help solve frightening environmental and climate challenges.

The Rabobank initiative COOP Central is a coalition of several energy cooperatives, universities, businesses and the project agency Energie Samen Noord Holland. It aims to give more residents in the region access to affordable and sustainable energy. Knowledge-sharing by the coalition parties and linking talented young people to energy cooperatives needing support with innovation means different worlds are connected to make joint progress towards a decentralised and democratised energy supply.

This initiative in Amsterdam Noord believes young people are the engine of our society and the foundation of the energy transition. Omar, himself a service technician, has teamed up with others to create a development programme in which young people are paired with businesses. A small-scale approach that uses role models to show young people that they can make an important contribution to the energy transition, and earn good money from it, too.

How they see it…

Thank you…

The call Look differently, act differently was created with input from:

Marjolein ten Hoonte, Randstad | Marleen Stikker, Waag | Jeroen Ankersmit, ROC Amsterdam/Hilversum | Koen Westhoff, De Alliantie | Lucas Mol, De Groene Afslag | Otto Raspe, Rabobank | Addy Verschuren, Emiel Reiding, MRA-directie | Roel Schoenmakers, Cascoland | Talitha van den Elst, Nova College | Tijs Roelofs, Selma Nijhof, Gemeente Amsterdam | Saundra Williams, Masterplan Zuid-Oost | Henry de Groot, Vrije Universiteit | Eveline van Leeuwen, AMS Institute | Koen Overtoom, Port of Amsterdam | Amina Hassan Sheikh Ali, Young on Board | Munish Ramlal, Ombudsman Metropool Amsterdam | Ted Veldkamp, IXA Amsterdam | Pallas Agterberg, Alliander | Abdelhamid Idrissi, Studiezalen | Onno Dwars, Ballast Nedam | Harry Boeschoten, Staatsbosbeheer | Zef Hemel, Paul Hekkert, TU Delft | Floris Alkemade | Ingrid Post, NZKG | Hans Stegeman, Triodos | Robert Metzke, Philips | Jopie Nooren, Hogeschool van Amsterdam | Peter Smit, Waterschap Amstel, Gooi en Vecht | Rahma el Mouden, MAS Groep | Amsterdam Economic Board | MRA Bestuur

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