Focus: recycling and upcycling raw material flows, circular procurement

Claire contributes to the coordination of the long-term ambitions for the region and focuses in the implementation on driving innovations in various industries that contribute to structural change towards the new economy. She is the driving force behind the Green Deal for Circular Textiles and is in the lead for the initiative on High Impact Procurement. In addition, Claire supervises the activities to achieve a circular ICT for the region as part of the LEAP initiative.

Claire is an industrial designer (Delft University of Technology) and previously worked as Director Global Brand Management at Philips and as Founder at a start-up for measuring circular performance.

“If we want to become fully circular, we will have to stop our addiction to new things and look differently at buying (new) stuff.”