Amsterdam metropolis takes a pioneering role in circular textiles
The Amsterdam Metropolitan Area as a frontrunner in a fundamentally different, circular textile sector: that is the ambition of a large network of companies, governments and knowledge institutions from the region. Inspiring circular aesthetics and significant upscaling of recycling are the spearheads of the new vision. A conversation with co-initiators Bart Kruijssen (PwC) and Claire Teurlings (Amsterdam Economic Board). “I hope that companies will take a good look at their business models based on intrinsic motivation.”