We are working to create the smart, green and healthy metropolis of the future. In the European Renewal scenario there are a number of strengths that help with this, and at the same time, there are also threats. What should and can we do to take the right steps in this scenario?
Large companies lose their position
The large, established parties of yesteryear, such as the tech giants and the traditional companies and institutions of the Zuidas, are no longer calling the shots – they were rejected by citizens and politicians years ago. It is now networks and alliances of startups and scale-ups, universities and civil society that determine the course of innovation and the economy. Local business also has the advantage. Revenue models based on use instead of ownership and a variety of sharing platforms are also taken for granted.
‘Made in AMA’ is a hit with tourists and locals. With its creative and highly skilled workforce and good knowledge infrastructure, the AMA is well positioned as a testing ground for a wide range of new concepts and products, such as electric autonomous transport, and is highly successful in exporting this knowledge internationally. This technological leap forward, as well as increased attention to local issues relating to inclusivity and the environment, is bringing about a return of more, often demand-oriented production to the region, and a more efficient and circular use of raw materials. Container transhipment in the Port of Amsterdam is therefore decreasing, but production and circular activities are being added.
Technology is in the service of people and the planet. Citizens, companies and governments in the AMA are able to jointly devise a variety of arrangements to counteract divisions in the labour market. Good employment practice, paying attention to employees and the environment, is a core value for many companies.
The position of Amsterdam Airport Schiphol has changed now that travel for business or family visits is often replaced by online contact, and for holiday travel it is widely accepted that sustainability is a prerequisite. The international supply chains have been partly replaced by local chains. This has led to the closure of a runway, making room for new housing. Schiphol is increasingly developing into a well-connected urban centre.
Increasing bottom-up control
Close connections with Brussels are extremely important to the AMA, which is why the region maintains networks of like-minded people and actively provides input for EU policy. This gives the AMA an advantage in attracting investment from European funds and creating room for independent experimentation. At the same time, there are many opportunities to challenge and appeal to society. Translating European social missions at regional scale brings new opportunities. A regional investment fund helps to deploy European financial resources in the region. Citizens and small collectives play an active role, ranging from energy cooperatives to healthcare cooperatives and crowdfunding, and are strongly socially engaged. This is stimulated and facilitated by new technologies.
Now that so much initiative and participation is expected from citizens and businesses, there will also be people who are unable to participate. Extra attention is needed to involve them in a meaningful way and to ensure them of a minimum income.
The four scenarios
The European Renewal scenario is one of the four AMA scenarios.