Our aims

We are working towards a smart, healthy and green region. How we will get there is hard to predict in our fast-changing world. The Board charts uncertainties and potential issues that might arise from transitions to smarter, greener systems to enable the region to be flexible in its response to these issues.

The transitions

Accelerating three transitions for a smart, green and healthy future

We see three major transitions that will fundamentally change our society: the digital transition, the circular transition and the energy transition. These are changes that will take place worldwide, are inevitable and converge in urban areas. In responding to these changes there are many opportunities for us as a region to shape the future together. The Board accelerates the three transitions in the region with the aim of ensuring a smart, green and healthy society for every inhabitant of the region.

Circular transition

In a circular economy, resources are retrieved in a system to maintain their highest possible value through re-use, recovery and recycling. The circular economy thus reduces the unhealthy and harmful use of scarce and non-renewable resources, and at the same time it offers economic, ecological and social advantages.

Read more about the Circular Economy

Energy transition

This refers to the transition from a centrally-organised energy system based on fossil fuels to a robust, flexible, smart and affordable energy system based on renewable sources of energy. The primary motivation for this transition is the concern about climate change and the associated international agreements, the desire to be less dependent on politically unstable countries, and the problem of earthquakes caused by gas extraction in Groningen.

Read more about Mobility

Read more about the Heating Programme

Digital transition

The availability of unprecedented quantities of data from a wider variety of sources than ever, combined with the ability to analyse and apply this data, opens up vast new possibilities. An open market model for sharing data is essential. The aim is the creation of a system in which organisations both take a responsible approach to technology and make use of the opportunities it offers to make the region smarter, greener and healthier.

Read more about Digital Connectivity

Read more about Health

Read more about Mobility

Read more about TechConnect


Our ambition

Working on the smart, green and healthy metropolis of the future

The Board aims to accelerate three transitions that are needed for a smart, green and healthy future for every inhabitant of the Amsterdam Area:

  • • Smart: innovative, making use of everyone’s talents, pioneers in new applications, open and diverse
  • • Green: clean energy, green living environment, no waste
  • • Healthy: clean air, quality of life, taking control of your own health

To work effectively on these transitions, we focus on both present and future that boost innovation, quality of life and inclusive growth in the region.

The urban challenges on which the Board focuses have a shorter time horizon than the transitions (2040/2050). The ambitions below have been set for 2025:

Circular Economy

By 2025, the Amsterdam Area aims to be a frontrunner in the field of smart solutions for resource conservation, so valuable resources will be used more efficiently and for longer. At the same time, this will enable the region to realise innovation and new industry.


By 2025, in the Amsterdam Area we will have taken major steps in the transition to a flexible, robust and affordable energy system, one that helps us to arrive at an energy supply that is clean, decentralised and variable. A system based on collaboration between all the players in the chain, from producer to client, and that is linked to a set of new agreements and technologies.


By 2025, city transport in the region aims to be zero emission. There are two objectives: on the one hand, the region intends to be an international frontrunner in the field of smart and clean urban logistics (transport for goods, services and passengers); on the other hand, we intend to play a leading role in the field of innovation in the logistics system and connections with logistics hubs beyond the city, strengthening our position as a global logistics hub.

Digital Connectivity

By 2025, the Amsterdam Area aims to be the most important place in Europe for data-driven innovation. The region aspires to be an international frontrunner in terms of its digital infrastructure, capacity to build innovative data-driven applications on the basis of this infrastructure and trust in a digital society.


By 2025, the inhabitants of the Amsterdam Area will be able to add two healthy years to their life expectancy, thanks to a data-driven focus on prevention. The region will develop sustainable solutions for the health of its inhabitants by means of scientific research, data analysis and the implementation of innovative interventions.

Jobs of the Future

By 2025, the Amsterdam Area will have the most adaptive education and labour market in Europe, focused on successfully utilising, retaining and attracting talent.

Adaptive approach

We know where we want to be in 2025, but in a rapidly changing world, it is hard to predict how we will arrive there. This calls for an adaptive approach. We need to maintain an awareness of how far we have come, so the Board acts as a knowledge centre for strategic analysis and information, setting the agenda at regional level on new and emerging themes and stimulating progress on the transitions by providing vision and leadership on the region in transition.

Future scenarios

The Board has made a scenario analysis to indicate the impact of the changing world on the economy of the Amsterdam Metropolitan Area (AMA). Four strong scenarios show what the AMA might look like in 2025.